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Top 12 Types of Social Media Content to Create - Coggle Diagram
Top 12 Types of Social Media Content to Create
Contests
Advantages:
People like a good competition and to win, social media contests are engaging and fun to host.
Disadvantages:
You need prizes, which costs money. And if the process to enter the contest is too demanding, participation may be low.
How to Produce:
Think of a prize that the audience will be interested in winning and then create a schedule for how long the contest will run as well as rules for entering.
Written posts, blogs, articles, guides, and more
Advantages:
Articles can help demonstrate your company's knowledge and expertise, which can help you build your credibility and reputation.
Disadvantages:
Competition is hard and it requires a lot of creativity in order to create new topic ideas. Writing also takes time to generate content ideas, especially, if you're explaining complex ideas.
How to Produce:
It is best to look at the trending searches. This will provide insights into the questions people wants answers to, which can spark ideas about what to write about.
Videos
Advantages:
Capturing videos is easy and convenient and they are more engaging than pictures.
Disadvantages:
It's inexpensive to make quick videos, but costs escalate if you want a high production level.
How to Produce:
Video production has a range of difficulty. Where you decide to land on that spectrum will dictate whether you need specialized skills and equipment.
Infographics
Advantages:
Uses visuals to support explanations, statistics, and other written concepts.
Disadvantages:
Requires both copy and graphics, which means it requires multiple people working together and it also requires a fair amount of research and creativity.
How to Produce:
First, create an outline. Once the outline is done, your writer and graphic designer can begin creating individual parts and piecing them together.
Links to external content
Advantages:
If there is not enough time to finish the blog post or the writer is on vacation, you can always link to relevant articles, resources, and websites from other sources that can be trusted.
Disadvantages:
When you like to content that you haven't created, you're effectively opening a door to another business' social media experience. Content curation is a good digital marketing strategy to use on social networks, but it could also be time consuming.
How to Produce:
Research different blogs using keywords similar to those on your website. This will ensure you don't share an article on social media accounts from a site that could negatively represent your brand's views.
Electronic Books (eBooks)
Advantages:
Tends to be longer and more detailed, which helps showcase your industry expertise.
Disadvantages:
Not everyone wants to read the whole eBook, and they take a lot of time to produce and find content that will appeal to your target audience.
How to Produce:
Basically several blog posts compiled together as chapters from the same category.
Live Videos
Advantages:
This is a great medium to bring events to audiences that aren't physically able to attend. Unlike stories, which are gone after 24 hours, you can still watch livestreams later.
Disadvantages:
First, you need to stream which requires a good internet connectivity. If the connection is bad, the video may need to repeatedly stop and buffer, which can result in poor quality.
How to Produce:
Live content can make the option readily accessible and convenient to users.
Images
Advantages:
Visual content is much more digestible and engaging.
Disadvantages:
Image-focused platforms like Instagram have a lot of competition. Having a professional camera and editing software can cost a lot and be very time consuming.
How to Produce:
Pictures and images are some of the easiest and simplest content to create.
Video Stories
Advantages:
These are images and/or short videos that lasts 24 hours before disappearing for good. It keeps users updated about events, offers, or other announcements - or give them a glimpse of behind-the-scenes of your business.
Disadvantages:
The fear of missing out can be a powerful motivator, but their short life expectancy also means that some users might not engage with them.
How to Produce:
The option to produce image or video stories is in each social media network's app, making it easy for any business to create.
Testimonials and reviews
Advantages:
People trust the opinions and experiences of others more than what a business says, which is why testimonials and reviews are valuable.
Disadvantages:
This is the only concept type that isn't really in your control. With reviews, there's no guarantee that all of the will be positive.
How to Produce:
Contact past customers and ask if they'll offer up a testimonials.
Holidays
Advantages:
Many users love holiday-themed content.
Disadvantages:
There are only so many holidays in the year, and major ones like Christmas create lots of competition.
How to Produce:
Think about how you can use the holiday to enhance your content.
Announcements
How to Produce:
It's often best to trickle out information slowly. Think of announcements as a bunch of little teases leading up to the bug news.
Disadvantages:
Launching an announcement too early and it might not gain any traction.
Advantages:
Getting the word out about new products, events, livestreams, and other noteworthy things can help build hype and alert people.