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Market Segmentation - Coggle Diagram
Market Segmentation
Market definition
Psychographically
Quantity and quality
Relation consumer-product
Geographically
Different consumer habits in different places
Demographically
Measurable facts
Total Population
Rate of populaton growth
Populaton Density
Per capita income
Marital status
Spending patterns
Employment
Ethnic Origin
Age
Origin
Education
The family life cycle
Full nest
young married couples with children
youngest child six or over
older married couples with dependent children
youngest child under six
Empty nest
older married no children
Bachelor stage
young single individuals
Solitary survivors
older single or widowed people
Advertising
Know your prospects
Prospects: Target group of consumers
Heavy users
20% consummers
80% Products
advertising directed toward particular segment.