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TERRA FIRMA, PRE- - Coggle Diagram
TERRA FIRMA
PRE-
DURING
POST-
purpose
reminder
continue the hype
activity
Media review
H+30 - H+60
measure impact
purpose
web traffic
conversion
product info
activitiy
KOL
Q&A
takeover
Media Release
social media post
short video
concept video
picture
Product
Editorial
Channel
Instagram
Tiktok
H - H+30
purpose:
build hype
build attention
activity
social media post
Picture
product details
snatch of the product
Short video
Glimpse of product
Concept video teaser
Channel
Tiktok
Instagram
product feeding
web post
journal post
H-10