Please enable JavaScript.
Coggle requires JavaScript to display documents.
How can MECA increase revenue by 25% through alternative streams within 18…
How can MECA increase revenue by 25% through alternative streams within 18 months?
Consolidate their UVP statement
Develop a clear idea of service offering
Develop core product portfolio
:fire:
build on strengths, eliminate weaknesses of potential core services
Categorise similar services
merge together similar services
Competitor analysis
Annual reports
Industry data
Surveys
Define target market clearly
Market research
Market segmentation
Behavioural
Pscyhographic
Demographic
Geographic
Measure impact of programs
Establish feedback mechanism
Feedback forms
Testimonials
Refining brand name
MDECA #MACE
distinguishing brand name/traits
Revise marketing strategy
Utilise free social media platforms
Content curation/scheduled posts
TikTok/Youtube – better market to youth
Strength in digital video
Showcase different initiatives
Volunteer assistance
Brand Ambassadors
Celebrities/influencers from the area
Improve accessibility
translation services across all channels
search engine optimisation (SEO marketing)
closed captioning/ disability accommodations
WhatsApp Group
content curation
showcase initiatives
content calendar
list of key posts
develop thematic consistency
Implementing more aggressive promotion strategies
Online advertising
Social Media Group Pages
Billboards
Newspapers
email marketing
newsletter/monthly "updates"
Sport team
Establish a marketing team/comittee
Up skill existing staff
Train volunteers
Develop corporate partnerships
Networking
Events
Word of mouth
Actively search/direct outreach
Find businesses with similar values
Find businesses that serve similar populations
Advertise
marketing campaigns
social media
targeted marketing
Develop paid product/service
Annual Membership Fees
Additional benefits for members- eg. discounts on services, eXcLuSiVe events etc
Contribution payment for services
Merchandise
Fundraisers
Monetised Events :fire:
incentives for attending comps
gala day
competitions, sporting days
food/cultural days
Weekly activities
E.g. Paint and sip company runs a class at a reduced price with MECA making the spread in profit
raffles, prize draws
Lease out infrastructure (?)
Ticket sales