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Achieve 25M Watch Hour in the end of 2021, (5,3), (3,1), (5,3), (5,3), (5…
Achieve 25M Watch Hour
in the end of 2021
Increase A30
to bring growth momentum
Acquire more new users
FF
Increase FF banner conversion rate
Request exclusive and limited rewards from FF
Hold more campaigns that are more connected with FF
Increase touch points with FF players
KOL
Community
Cooperation events (offline/online)
Others
Marketing campaign and planning optimizations (Cheryl)
Streamers
Renew streamer program
Develop more rookie streamers through streamer programs
Develop rookie streamers in different categories through streamer programs
Prepare guidelines and lessons for new streamers to let them become a qualified streamer more easily. Meanwhile sign up the ones that have potential
Sign new streamers for different content
Sign more streamers from different games
Sign streamers for different content (e.g. music, sports, religion, dating...)
Games
Initiate acquisition campaigns with other games
Increase the retention rate
Analyze who/when/why are users churning and solve the problems
Retention analysis Report
Who are churning?
Why/When are they churning?
Who should we save?
When/How can we save them?
R2 optimization plan
R2 is decreasing the most in the past 6 months, coming to a relatively low point in the history data. So increasing R2 should be first priority.
https://docs.google.com/spreadsheets/d/1cDBC41Fd5bL_X8MuuwizQxgg31wy3n97pp7EDEdSzT4/edit#gid=2134013668&range=C2
A/B Test & efficiency evaluation report
Optimize user journey of new users to increase conversion rate in each stage
Compose user journey for different new users
Organic new users from BY communities and KOLs
FF new users from FF banner
Ad new users from online ads
Position Problems & Find Solutions
Clarify the tracking points in each stage of the user journeys
Send data request to data team and locate the problem
According to the problem, come up with solutions
A/B Test & efficiency evaluation report
Call back the churned users
Revival Ads
Revival events on communities
Call back emails
Increase user engagement
to raise average WH
Build Up User Habit
Draft a plan about the habits we want to build up and the to dos
Give more valuable rewards in the BY ticket box in every channel to increase users incentive to watch longer. (or develop more usage of BY tickets)
Notification should be turn on in default after users followed a streamer (now it's turn of in default)
Try a pilot program that let some of the users can gain the paid currency of BY through activeness events
Let Users Complete Key Actions
Follow Streamers
Set new user missions to guide new user to follow streamers
Hold events to encourage users to follow the streamers they like (notification turned on)
Watch Stream
Recommend content to users based on their preference (ask regional team for current user tags first)
FF banners and link on social media direct to specific channel, instead of direct to home page or event page
Only keep the popular/important channels on the pinned channels in the home page (there's too many small and unpopular channels being pinned)
Set new user missions (after user login) to guide new users to watch stream and win rewards
Create Loyalty Loop & Enhance Core Users
Users
Establish user level system
Users gain exp by daily/weekly tasks
Different level users will have different privilege (e.g. special icon or stickers)
Do customized marketing events to communicate with core users. (e.g. Send rewards or lottery to the followers of specific channels; Send birthday greetings and rewards to users...)
Streamers
Establish streamer level system
Give special/premium titles to streamers to encourage them
Give digital currency to streamers that achieve the required streaming hour, and the digital currency could be transfer into real money
More detail TBD
Give them higher share ratio when they get to higher level in streamer level system
Optimize the competition events for streamers
Compete the new followers number in specific time range
Compete watch hour in specific time range
Compete the amount of gift received in specific time range
Increase the overall difficulty and rewards
Increase the interaction in Streaming
Add free gifts for users to encourage interaction
Party mode (enable views to talk or stream together with the streamer)
Crew system (enable streamers to establish their own community)
Subscription Function (enable subscribed users to have privileges)
Watching Hour Analysis
How to increase WH
(5,3)
(3,1)
(5,3)
(5,3)
(5,3)
(5,5)
(5,5)
(3,3)
(3,3)
(3,3)
(3,5)
(5,5)
(5,5)
(5,5)
(1,1)
(3,5)
(1,1)
(5,5)
(5,5)
(3,1)
(3,1)
(5,5)
(3,1)
(5,5)
(3,3)
(3,1)
(3,5)
(3,5)
(3,3)
(3,1)
(Importance, Difficulty)
Red: Very Important
Yellow: Important & Easy to do
Blue: Not important
Project Sheet
(Timeline & Project summary)
https://docs.google.com/spreadsheets/d/1xF9P2A70frojpYJULqYqS3608n11ucxbMhbbs8oa3d0/edit?usp=sharing
何者重要, gaming為主
直接執行看結果
execution plan
本地能做的優先先做，要reg的可以列起來到時再討論
9/17