Why cant MECA increase their revenue by 25% through alternative streams within 18 months?
Lack of Brand Visibility
Limited social media presence
Lack of target marketing
Underutilisation of free social media platforms
No proper marketing team
Lack of funding
Limited permanent staff
Limited advertising strategies
Limited ability for translations
Limited content catered towards target market
Significant capital investment for the company
No proper understanding of target market needs
Failed fundraising campaign
No long-term corporate partnerships
No independent revenue sources
no paid products/services
Lack of engagement in networking events/reaching out
Lack of donations
Over-reliance on govt grants
Limited staff
Limited awareness of networking events
Unrefined donation model
not actively advertised
Saturated Market
Improper use of UVP
Limited search engine optimisation
Not using Linkidln, Snapchat, blogs or Youtube
Lack of business strategy team
Little awareness surrounding promotion benefits
Limited Human Resources
Insufficient employees
Ease of entry into market
Small capital requirement
Limited volunteer hours
Personal commitments
No pay incentive
High wages
"rough" working location
Media portrayal and societal perceptions
Lower socio-economic area
Relatively simple registration process