Why cant MECA increase their revenue by 25% through alternative streams within 18 months?

Lack of Brand Visibility

Limited social media presence

Lack of target marketing

Underutilisation of free social media platforms

No proper marketing team

Lack of funding

Limited permanent staff

Limited advertising strategies

Limited ability for translations

Limited content catered towards target market

Significant capital investment for the company

No proper understanding of target market needs

Failed fundraising campaign

No long-term corporate partnerships

No independent revenue sources

no paid products/services

Lack of engagement in networking events/reaching out

Lack of donations

Over-reliance on govt grants

Limited staff

Limited awareness of networking events

Unrefined donation model

not actively advertised

Saturated Market

Improper use of UVP

Limited search engine optimisation

Not using Linkidln, Snapchat, blogs or Youtube

Lack of business strategy team

Little awareness surrounding promotion benefits

Limited Human Resources

Insufficient employees

Ease of entry into market

Small capital requirement

Limited volunteer hours

Personal commitments

No pay incentive

High wages

"rough" working location

Media portrayal and societal perceptions

Lower socio-economic area

Relatively simple registration process