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Why cant MECA increase their revenue by 25% through alternative streams…
Why cant MECA increase their revenue by 25% through alternative streams within 18 months?
Lack of Brand Visibility
Limited social media presence
Underutilisation of free social media platforms
No proper marketing team
Limited permanent staff
Not using Linkidln, Snapchat, blogs or Youtube
Lack of target marketing
Limited ability for translations
Significant capital investment for the company
Limited content catered towards target market
No proper understanding of target market needs
Limited advertising strategies
Failed fundraising campaign
Limited search engine optimisation
Little awareness surrounding promotion benefits
Saturated Market
Improper use of UVP
Ease of entry into market
Small capital requirement
Relatively simple registration process
Lack of funding
No long-term corporate partnerships
Lack of engagement in networking events/reaching out
Limited staff
Limited awareness of networking events
No independent revenue sources
no paid products/services
Lack of business strategy team
Over-reliance on govt grants
Lack of donations
Unrefined donation model
not actively advertised
Limited Human Resources
Insufficient employees
High wages
"rough" working location
Media portrayal and societal perceptions
Lower socio-economic area
Limited volunteer hours
Personal commitments
No pay incentive