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Why can't Charity Right Australia (CRA) increase revenue by 20% in the…
Why can't Charity Right Australia (CRA) increase revenue by 20% in the next 12 months?
MARKETING
Limited outreach outside of religious/local communities
Lack of effective Social Media Marketing (SMM)
Lack of community campaigning
STRATEGY
Lack of Partnerships/Sponsorships
Lacking relationships with a wide range of community/government bodies
Limited awareness of charity
Strong Competition
Lacks a Unique Value Proposition (UVP)
Saturated Market
Lacks the resources that international competitors
External Factors
Slow economic recovery
Increased political tension making outreach more difficult
OPERATIONS
Human resources
Lack of sufficient staff
Lack of expertise in specific areas such as marketing, operations etc
Time constraint
All staff working FT in day jobs, CRA activities secondary
competing priorities
Inconsistent source of income
donations only
mainly one-off, during Ramadan
no govt funding
international based aid/activities, none in Australia
?lack of repeat/consistent donors throughout the year