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Group and Social Media, with patients. - Coggle Diagram

- - - - If a person admires the qualities of a person or a group, he tries
        to copy the referent’s behaviors (e.g., choice of clothing, cars, leisure activities)
      - is important to many marketing
        
        strategies because consumers voluntarily modify what they do and buy to identify with a referent
    - - A person possesses information power simply because he or
        she knows something others would like to know.
      - People with information power are able to influence consumer opinion by virtue of their access to the knowledge that provides some kind of competitive advantage.
    - - Sometimes we grant power by virtue of social agreements, such
        as the authority we give to police officers, soldiers, and yes, even professors.
      - The legitimate power a uniform confers wields authority in consumer contexts, including
        
        teaching hospitals where medical students don white coats to enhance their standing
    - - expert power derives from the knowledge he possesses about a content area. This helps to explain the weight many of us assign to professional critics’ reviews of restaurants, books, movies, and cars
    - - A person or group with the means to provide positive reinforcement (see Chapter 4) has reward power
    - - We exert coercive power when we influence someone because
        of social or physical intimidation
      - A threat is often effective in the short term, but it
        
        doesn’t tend to stick because we revert to our original behavior as soon as the bully
        
        leaves the scene