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An Equitable Tram Experience (AS2) t6001-2, Team Management, Research and…
An Equitable Tram Experience (AS2)
Challenges and Focus
External
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Preliminary Scope/Focus
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Direct journey experience on tram routes only, although omitted transit between other tram models
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Our Team
In-Class Readings
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Jobs to Fill
Sell an experience, not a product
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Ask, Tell, Listen
Generally, live in the middle
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Sponsor Business Model
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Customer Segments
Operators
Value Proposition
Reliability, avaliability
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Manufacturers
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Alstom, CAF, Siemens, Stadler, etc.
Others
Value Proposition
Operational, maintenance and engineering expertise
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Stakeholders
Value Recipients
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Funders
Our Sponsor: SNC-Lavalin
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Require
Proposition of an innovative idea/s for modifications to Melbourne's E-class trams for increased accessibility for those affected by ASD and SPD
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