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6.3 Business Plan - Coggle Diagram
6.3
Business Plan
Executive Summary
(Elevator Speech)
Who are you
What you are looking for
How to benefit the investors, customers, and society
ES Components
Stick to evident facts (The market and Operations)
Start with the owners
State the value proposition (Products and services)
Summarize the target market and findings (Market drivers, competitors, market share etc.)
Summarize leadership qualifications
State what is required (Funding)
Summarize the financial facts (for example the ROI)
Information on the organization
Define the company focus
Expertise and team composition
Investment potential
Question to help in this section
Company Name
What is the product / service
Company location
Start-up or established business?
How is it organized
Target audience?
Information on the product / service, clients and market assessment
SWOT Analysis
Define the product / service
Physical description
Uses and unique features
Development stages
Competitive comparison with similar products
Client
(Analysis of potential customer segmentation)
Geographical factors
Demographic factors
Customer behavior and buying pattern
Market Assessment
Look for the need or the solution before thinking of the product / service
mini-SWOT of competitors
Financial Plan
Budget
Cash flow predictions and financial statements
Investment funding needs
Marketing Plan
(4Ps and 7Ps)