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Food Brands, Consumer, Brands, Aha, we need to buy coffee beans, Can we be…
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Consumer
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Analytical time-consuming process of understanding what's in the food oneself VS. What the app tells you
eg. Shake- convenient vs. real food- experience
eg. Thinking Fast- Blindly following a diet vs. Thinking Slow- researching and scrutinising
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Aha, we need to buy coffee beans
You go to supermarket
The slow shopper- Raju: Discover the aisle, understand if there are new products, what goes into the product?
They keep finding new brands
The Fast shopper- Saurav: Know exactly what you want, Go and come out in 10 mins.
Stick to a brand unless a bad experience triggers a shift
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Small, local brands > reach limited by geographical location
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