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Inspired book - Coggle Diagram
Inspired book
Feedback
Point of sale
Objections to switching
Features they want
Customer
Internal users
Marketing
Reviews
Telemarketing
Product Teams
Collaborative
Committed
Ownership of product
Empowered
HiHi4
Business level goals
Metrics we’d like to influence
Feature level goals
Constraints
What do stakeholders want?
Gary
Daron
Ro
Ops
Sales
Finance
Marketing
Product Manager
Deep Knowledge of the product
How it’s used
What customers want
The environment
The product ecosystem in which we exist
Deep knowledge of the data
Analytics
Sales
Usage
A/B tests
Deep knowledge of market & industry
Competitors
How to be substantially better
Removing obstacles to switching
Technology trends
Customer behaviour
Customer expectations
Industry analysts
Social media & marketing
Where is the market heading