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6.1 - Coggle Diagram

- - - - offered product / service
      - which market segment
    - - How the firm's recourses enable the value proposition
    - - how margin is generated
  - - - For whom are we creating value
      - Who are the most important customers
      - Archetypes
    - - How do we get, keep , and grow the customer base
    - - How to reach the target audience
    - - What value do we deliver
    - - What key activities do our value proposition encompass
    - - What key recourses do our value proposition require
    - - Who are our key partners
      - Who are our key supplires
      - Which key activities our key partners perform
    - - What are the customers pay for
      - What is the revenue model
      - What are the pricing strategy
    - - The most important costs
      - The most expensive key recourses and activities