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Vertoku - Coggle Diagram
Vertoku
Maslow's Hierarchy
Social Impact
Self-Transcendence
Life Changing
Provides Hope
Motivation
Motivation to cook more
Affiliation & Belonging
Self-actualization
Heirloom
Emotional
Badge Value
Perceived high quality
Nostalgia
Design/Aesthetics
Match decore
Looks high quality
Looks professional
Attractiveness
Fun/Entertainment
Fun cooking
Reduces Anxiety
Rewards Me
Theraputic
Provides Access
Wellness
Functional
Informs
Sensory Appeal
Nice feel to it
Smooth cutting
Balance
Handle
Quality
High quality handle
High quality chef's knives
High quality steel
Avoids Hassles
Integrates
Organizes
Makes Money
Connects
Saves Time
Cuts faster
Simplifies
Reduces Effort
Cuts better
Removes resistance to cooking
Variety
Variety of knives
Multi-purpose knives
Reduces Cost
Replace knives less often
Buy bundle to save money
Reduces Risk
Niches
Demographics
Moms
Dads
Activities
Cooking
Vegetarian
Meat
Sushi
Pizza
Moving
Barbecueing
Colinary school
Wedding gift
Low/middle income
Complimentary Products
Electric knives
Juicer
Blender
Slap chop
Air frying
Knife sharpeners
Knife blocks
Cutting board
Cast iron frying pan
Ceramic frying pan
Canning
Kitchen products bought with intent
Lifestyle
shopping
mall
Stokes
Hutson Bay
Showcase
Bed Bath & Beyond
Home outfitters
Marshalls
subscription boxes
Vegetables
Spices
Meat
online shopping
QVC
Wish
Amazon
Ikea
leisure activities
listening
music
radio
podcasts
reading
books
magazines
watching
tv shows
Cooking shows
Chef's Table
Masterclass
online
Pinterest
education
reading
listening
school
online
on location
Brand Name
Competitor Products
Slap chop
Zwilling J. A. Henckels Knives
Electric knives
Individual knives
Competition Niches
Restaurants
Uber Eats
Pre-cut meat
Pre-made meals
Personal Cook
Main Products
Product
Possible Uses
Product
What results are they after?
Real
Quality handle
Tear resistant
Heat resistant
Water resistant
Versitilty
Durable blade
Warp resistant
Doesn't need regular sharpening
Doesn't corrode
No chipping
Easy cutting
Precise cutting
Comfortable handling
Balanced
Right sized
Fantasy
Cook more
Being better cook
Food tastes better
Feeling like a chef
Social approval
Decoration
Chop faster
Make cooking fun again
What is their perceived roadblock?
Shipping time
Quality
Type of wood on the handle
Will it stay sharp?
Is it full tang?
What type of steel?
Looks like Damascus steel
Not a familiar brand name
Pricing
Good grip
size
Different sizes available
Bundles available
material
quality material
Rapid Hit Impact Test
Angle
Pain of Routine
The daily/nightly/weekly grind
Absolute Statement
I always/I never
Question
Do you/Can you/How/Why/What/etc
True/False Statement
True/False... This is/I do this/etc
Check/Check/NOPE
Did this...check
Did this...check
Did that...NOPE