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Ripples Hair - Coggle Diagram
Ripples Hair
Maslow's Hierarchy
Social Impact
Self-Transcendence
Life Changing
Provides Hope
Motivation
Affiliation & Belonging
be liked by guys
social media
influencers
to say you use their brand
confidence boost (air jordans)
fit in with friends
clic/group/squad
squad goals
Self-actualization
Heirloom
Emotional
Badge Value
social media
social validation
get lots of likes/comments about style
dopamine hits
popular
influencers
followers
social status
Nostalgia
Design/Aesthetics
get a certain look (see hair styles/feelings)
Attractiveness
"head cheerleader"/leader of the group
people looking up to you
to social following
to guys
Reduces Anxiety
Fun/Entertainment
going out
dressing up
parties
school
Rewards Me
Theraputic
Provides Access
Wellness
confidence
not feeling wanted
not feeling normal
not feeling bland
not feeling attractive
Functional
Connects
influencers
Informs
Sensory Appeal
Quality
Reduces effort
travel with it
fast
only 1 iron
Avoids Hassles
Integrates
Organizes
Makes Money
Saves Time
morning routine
fast curling time
ceramic
wake up at 4am
fast heat up time
Simplifies
not complicated process
easy to use vs curling iron
Reduces Effort
simple 30-day return
24x7 customer service
free shipping
Variety
hair styles
different looks
outfits
occations
Reduces Cost
on sale
going to the salon
having multiple hair curlers
Reduces Risk
2 yrs warranty
personal harm
reduced hair damage
ceramic
burning
protection glove
auto shutoff
money back guarantee
30 day return policy
Niches
Demographics
younger girls
busy/not a lot of time
still want to look good
wanting new look
without having to go to salon
on a budget
do it yourself
done at home
fast
do it before school
dont have to wake up at 4am
get your beauty sleep
concerned about their looks
Complimentary Products
Hair colouring
Texturizers
smoothing
volume
sliky
irons
curling
flattening
waves
Bathroom Products
scented candles
bath bombs
epsom salts
Face
eyebrows
eyes
lips
makeup
Hair spray
strengths
thermal protection
Body
moisturizers
hair gels
reduce frizz/static
Hair shine
hair hydration
moisturizing
can change the texture
straight to curly
Shampoos
shampoo
conditioners
Lifestyle
shopping
mall
clothing stores
pink
victoria secret
garage
urban outfitters
bath and bodyworks
shoes
hand bags
jewelry
subscription boxes
scent bird
scent box
online shopping
kardashines
makeup
waist trainers
clothing
fashion nova
sheen
fenty (rhiana)
calvin klein
cosmetics
colour pop
jefferys cosmetics
Ripples Hair
Competitor Products
three/3/triple barrel curler
Hair Styles
Boho Waves
Afro Curls
Beach Waves
Ripples
Finger Waves
Competition Niches
Artificial
Wig
Hair extensions
Professionals
Spa
Hair Dresser
Salon
Curling Irons
Material
Ionic
Tourmaline
Ceramic
Titanium
Gold
Types
Professional Iron
Flat Iron
Double Barrel Iron
Marcel Wand/Iron
Curling Iron with Clips
Clipless Wand/Iron
Bubble Wand/Iron
Spiral Iron
Wet to Dry
Hair Curling Products
Moisturizer
Conditioner
Gel
Spray
Shampoo
Rollers
Sponge Rollers
Magnetic Rollers
Flexi-Rods
Velcro Rollers
Hot Rollers
Foam Curlers
Steam Hair Rollers
Heated Rollers
Brush Hair Rollers
Main Products
Hair Wave/Curler
Possible Uses
Wave curler
What results are they after?
certain hair style
Able to hold the wave for long time
durable due to
going on date
active lifestyle
out dancing with friends
look like idols/celebs
Kim K.
where are they looking?
5 more items...
natural look
Brazilian
not stiff
healthy looking
volume
luxurious
makes perfect/uniform wave/look
but on budget
save time
instant waves
What is their perceived roadblock?
are there different styles can make with it?
beach waves
finger waves
ripple waves
afro curls
boho
how to even use the product
ease of use
how long does it take
will it work on my hair
hair extensions
natural hair
synthetic hair
wigs
chemically processed
thick
thin
already wavey
quality of the product
How long does it last?
will i get burnt?
auto-shutoff
how long does it take to heat up?
instant heat
size
not likely for at home stylists
too big to travel with
use at home
material
quality material
ceramic
can get really hot
helps curl the hair
hotter than metal iron