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Qui - Coggle Diagram
Qui
Niches
Demographics
Who drinks it?
What do they like?
Expensive Chocolate
Seafood
Oysters
Lobster
Shrimp
Financing
Banking
Food & Beverage Industry
Technology Companies
Platinum American Express
First-class travel
High-end technology
Good meat
Steak
Wallstreet Journal
Classical Music
Expensive wines
Opera
High-end cars
High-end clothes
Rolex
Fendi
Bolenciaga
Dior
Prada
Gucci
Hermé
Ralph Lauren
Versage
Bruberry
Armani
Luis Vitton
Sophistication
Classy
Refined Taste
Refinement
Exclusivity
Status
What do they do?
Real Estate
Go to the opera
Resorts
Wineries
Wine Tastings
Stock Market
5-Star Restaurants
Golf
5-Star Hotels
Fashion Shows
High-end House Parties
Catering
Mansion
Lifestyle
shopping
mall
subscription boxes
online shopping
Living
Mexican Ex-expats
Where do they drink?
Beach
Parties
Home
Bars
Clubs
Restaurant
Complimentary Products
Glassware
Margarita Glasses
Shot glasses
Balloon Glasses
Speciality Cocktail Glasses
Cocktails
Margarita
Desperados
Corona
Maslow's Hierarchy
Social Impact
Self-Transcendence
Life Changing
Provides Hope
Motivation
Affiliation & Belonging
Sophistication
High Status
Exclusivity
Self-actualization
Exclusivity
Status
Sophistication
Heirloom
Emotional
Badge Value
Nostalgia
Design/Aesthetics
Attractiveness
Less self-conscious
Fun/Entertainment
Being more social
Letting go
Having fun
Reduces Anxiety
Relaxation
Letting go
Rewards Me
Therapeutic
Less worry
Letting of problems
Provides Access
Wellness
Functional
Informs
Sensory Appeal
Quality
High-quality alcohol
Avoids Hassles
Integrates
Organizes
Makes Money
Connects
Feeling more social
Letting go
Saves Time
Simplifies
Reduces Effort
Variety
Reduces Cost
Reduces Risk
Healthier than cheap alcohol
Brand Name
Competitor Products
Vodka
Whiskey
Scotch
Beer
Wine
Champaign
Absinthe
Competition Niches
Main Products
Product
Possible Uses
Product
What results are they after?
Percieved Status
Tasting quality alcohol
Refined taste experience
No hangover
What is their perceived roadblock?
size
material
quality material