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Project Soul - Coggle Diagram
Project Soul
Maslow's Hierarchy
Social Impact
Self-Transcendence
Donation to charity
Pick which charity
Life Changing
Provides Hope
Weight Loss
Feeling better
Nutrition
Motivation
Health Goals
Mental Goals
Physical Goals
Affiliation & Belonging
Community
Self-actualization
Heirloom
Emotional
Badge Value
Nostalgia
Design/Aesthetics
Design of the website
Attractiveness
Looking better
Better body
Fun/Entertainment
Community
Competiton w/ prize
Reduces Anxiety
Feeling better
Self-acceptance
More confidence
Self-esteem
Feeling connected
Rewards Me
Competition w/ prize
Therapeutic
Provides Access
Grocery list
Meal plan
Workout videos
Wellness
Happier
Fitter
Healthier
Wellbeing
Functional
Informs
Meal plans
Workouts
Sensory Appeal
Quality
Quality meal plans
Quality workouts
Avoids Hassles
Integrates
Journaling
Workout
Community
Connects
Community
Makes Money
Organizes
Groceries List
Calendar
Meal plan
Saves Time
Meal plan
Grocery list
Simplifies
Meal plan
Grocery list
Everything in one place
Calendar
Reduces Effort
Workout planning
Meal planning
Variety
Reduces Cost
Reduces Risk
Prevents health problems
Black community health problems
Niches
Demographics
Women
Multi-cultural
Heavily black
Interested in
Equality
Social justice
Black community
Community
Workout
Home workouts
Self-development
Living healthy
Fitness
Women's Empowerment
Women's health
Living naturally
Avoid medicines
Complimentary Products
Fitness tracker
Apple watch
Fitbit
Whoop
Waterbottles
Gym bags
Gym membership
Supplements
Protein shaker
Vitamins
Protein shakes
Protein bars
Pre-workout supplement
Workout equipment
Treadmill
Stationary bikes
Workout balls
TRX
Kettlebells
Workout bands
Dumbells
Matts
Steps
Barbells
Row machine
Pull-up bars
Workout clothing
Sweatbands
Anklets
Activewear
Raceback tops
Sports bra
Yoga pants
Leggins
Tank tops
Workout shoes
Shorts
Headbands
Lifestyle
shopping
mall
Luluman
Sports stores
Decathlon
Sportscheck
Sportszone
National Sports
subscription boxes
Supplements
Persona Nutrition
Kencko
online shopping
Gymshark
leisure activities
listening
music
radio
podcasts
reading
books
Fitness Books
magazines
Women's Health
education
reading
listening
school
online
on location
Brand Name
Competitor Products
Weight Watchers
Bandana Training Club
Billy Blanks
Beach body
Kinobody
Richard Simmons
Mountain Dog Diet
Competition Niches
Dancing classes
Meal substitution
Bars
Shakes
Weight-loss pills
Group workout classes
Gym membership
Outdoors Workout
Cosmetic Surgery
Prescription medication
Personal cook
Yoga
Aerial yoga
Cross-fit
Main Products
Product
Possible Uses
Product
What results are they after?
Real
Live longer
More energy
More motivated
Healthier
Experiencing life more
Feel better
Attractive
Encouraged
Focused
Healthier
Stronger
Fitter
More energy
Understood
Empowered
Look better
Leaner
More muscluar
More attractive
Challenge themselves
Win challenges
Healthy competition
Physically
Mentally
Make working out fun
Meal prep
Belong to community
Find role models
Not alone
Feeling understood
Empowered
Encouragement
Fantasy
More attractive body
Be more like influencers
Wanting younger body
What is their perceived roadblock?
Subscribe without trying
Food plan
Grocery list
Daily plan
Lack of motivation
Nobody to workout with
Lack of energy
Lack of time
Lack of guidance
Workout
Gym access
Special equipement
How is it delivered?
How to structure?
Will they work for me?
Food plan
Counting calories
Counting macros
size
material
quality material
Private community
High production videos
Quality food plans
Made by a nutritionist
Rapid Hit Impact Test
Angle
Pain of Routine
The daily/nightly/weekly grind
Absolute Statement
I always/I never
Question
Do you/Can you/How/Why/What/etc
True/False Statement
True/False... This is/I do this/etc
Check/Check/NOPE
Did this...check
Did this...check
Did that...NOPE