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GoBodyEvo - Coggle Diagram
GoBodyEvo
Maslow's Hierarchy
Social Impact
Self-Transcendence
Life Changing
Provides Hope
Improve health
Improves fitness
Motivation
Meal plans
Workout plans
Workout videos
Affiliation & Belonging
Fitness community
Feel like/associate with Brendan Meyers
Self-actualization
Overcoming limits
Heirloom
Emotional
Badge Value
Fit body
Nostalgia
Feel younger
Design/Aesthetics
Attractiveness
Better body
Healthier body
Fun/Entertainment
Reduces Anxiety
Feel better
Workout
Look better
Meal/workout plan
Rewards Me
Provides Access
Information on rehab/rehab
Information on workout
Yoga Classes
Therapeutic
Stronger
More mobile
Be healthier
Relaxed
Wellness
Relaxed
Be healthier
More mobile
Stronger
Functional
Informs
Team of experts
Rehab/pre-hab
Workout plans
Meal plans
Information/classes
Sensory Appeal
Quality
High quality access to information
High quality meal plans
High quality workouts
Avoids Hassles
Prehab
Avoid going to the gym
Integrates
Organizes
Makes Money
Connects
Community forum
Saves Time
Grocery list
Workout plans
Workout at home
Meal plans
Simplifies
Grocery list
Schedules
Meal plans
Reduces Effort
Meal plans
Workout plans
Workout effectively
Results with less effort
Schedules
Grocery lists
Variety
Information/classes
Yoga/meditation
Workouts
Nutrition
Rehab/prehab
Reduces Cost
Access to nutritionist
No need for personal trainer
Cheap fitness program
Gym membership costs
Access to physiotherapists and doctors
Reduces Risk
Prehab
Niches
Demographics
Male
Body types
Ectomorph (Tendency Skinny)
Endomorph (Tendency Overweight)
Dadbod
Mesomorph (Tendency Athletic)
16-50
Interested in
Physical Appearance
Community
Dating
Health
Sports
Fitness
Workout
Self-development
Beach body
Character traits
Dopamine addicted
Social Media
TV
Driven
Disciplined
Lifestyle
shopping
mall
Ronjon Surf Shop
Sail
Sportszone
Sporscheck
National Sports
Decathlon
Dicks Sporting Goods
subscription boxes
Persona nutrition
Muscle box
online shopping
MyProtein
Jay Rob Protein
Gaspari Nutrition
A1 Supplements
Amazon
Prozis
Kinobody
1UP Nutrition
eVitamins
Ascent Protein
iHerb
Lucky Vitamin
leisure activities
listening
music
radio
podcasts
reading
books
magazines
education
reading
listening
school
online
on location
Complimentary Products
Fitness Trackers
Whoop
Fitbit
Apple watch
Body Products
Body lotion
Body oils
Food Supplements
Electrolyte Drinks
Pre-workout
Performance enhancer
Protein shakes
Vitamin
Protein bar
Shakers
Equipment
Yoga blocks
Bosu
Matts
Gymnastic Rings
TRX
Stationary bike
Kettlebells
Barbells
Dumbells
Resistance bands
Pull-up bars
Treadmill
Rowing machine
Lifting belt
Rehab/Prehab
Massage gun
Kinesio Tape
Foam roller
Sports Apparel
Workout bottle
Workout towel
Sports shoes
Compression socks
Shorts
Gym bag
Tank top
Workout gloves
Socks
Sweatpants
Sweatbands
Brand Name
Competitor Products
Weight Watchers
Mountain Dog Diet
Kinobody
Revival Strength
Bandana Training Club
Competition Niches
Yoga classes
Personal Cook
Instagram
Personal Trainer
Gym
Physiotherapist
Youtube
Outdoors Workout
Weightloss Programs
Meditation classes
Main Products
Product
Possible Uses
Product
What results are they after?
Real
Discipline
Mental strength
Establishing a routine
Having your own coach
Become driven
High performer
Professionally
Sports
Planning/Prepping
More free time/energy
Workout Progressions
Grocery List
Planned Workouts
Meal prep
Getting Fit
Get Lean
Bulk
Lose Fat
Healthier
Better diet
Better cardiovascular health
Getting stronger
Feel better
More mobility
2 more items...
Healthier joints
Sports
Prehab
Training
Rehab
Mind/body Balance
Flexibility
Relaxation
Balance
Community
Accountability
Workout motivation
Support
Fantasy
Become the best version of yourself
More discipline
Repair old injuries
Make the major leagues
More attractive
Getting girls
Social status
Look like Brendan Meyers
Get fit in one week
Get fit without going to the gym
Be an influencer
Grow social media following
What is their perceived roadblock?
No internet in the gym
Can't download videos
Price
Product price too low
Questioning quality
Wait and get it later
How much for gym membership
How much for food
Can I make the food
Lack of motivation
Lack of equipment
Equipment too expensive
Nobody to workout with
Lack of time
Lack of self-belief
Will it work for me?
Can I stick with the meal plan?
Fears
Self-conscious
People looking at me in the gym
Feel of judgement
Fear of change
Lack of guidance
Workout
How to do the exercises
Gym access
How to structure workout
Food plan
Counting macros
How to structure meals
Counting calories
How to cook
Will I enjoy the food
material
quality material
Access app anywhere
Quality Instructors
Rapid Hit Impact Test
Angle
Pain of Routine
The daily/nightly/weekly grind
Absolute Statement
I always/I never
Question
Do you/Can you/How/Why/What/etc
True/False Statement
True/False... This is/I do this/etc
Check/Check/NOPE
Did this...check
Did this...check
Did that...NOPE