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Fourline - Coggle Diagram
Fourline
Niches
Demographics
Emotional girls
Eastern European
Female
Home decor
Vases
Natural Flowers
Artificial Flowers
China Cabinets
Wall Art
Draperies
Shabby Chic
Decoration
Feng Shui
Wallpaper
Rugs
Persian rugs
Interior Design
Figurines
Art
Art Tours
Art Shows
Art Galleries
Modern Art
Contemporary Art
Jeff Koons
Sculpture
Abstract Art
Salvador Dali
Artists
Painters
Sculptures
Complimentary Products
Drapes
Candle holders
Table cloths
Rugs
Tables
Silverware
Wallpaper
Lighting
Cristalware
Lifestyle
shopping
mall
Household Items
Zara Home
Bed, Bath & Beyond
Furniture
Contemporary
Ikea
Modern
US 70's
subscription boxes
online shopping
Wayfare
leisure activities
listening
music
radio
podcasts
reading
books
Eastern European Writers
Milan Kundera
magazines
Watching
Girly movies
The Fault in Our Stars
The Notebook
The Vow
Twilight Series
Girly Shows
True Blood
Telenovela
Emily in Paris
Gossip Girl
Pretty Little Liars
Grey's Anatomy
Vampire Diaries
education
reading
listening
school
online
on location
Psychology
Art School
Architects
Interior Designers
Philosophers
Maslow's Hierarchy
Social Impact
Self-Transcendence
Life Changing
Provides Hope
Motivation
Affiliation & Belonging
Feel connected to certain lifestyles
Self-actualization
Heirloom
Emotional
Badge Value
Uniquely designed
Feel emotions
Religion
Sense or power
Knowledgeble
Nostalgia
Reminding of
Historical Events or. Charaters
Childhood
Grandparents
Calmness or Escape from Daily life
Design/Aesthetics
Looks cool
Compliments house decor
Attractiveness
Fun/Entertainment
Reduces Anxiety
Rewards Me
Theraputic
Provides Access
Wellness
Functional
Informs
Sensory Appeal
Aesthetically Pleasing
Quality
Quality material
Avoids Hassles
Integrates
Organizes
Store candy
Store keys
Makes Money
Connects
Conversation starter
Saves Time
Simplifies
Reduces Effort
Variety
Several Colors
Several producs
Several categories
Reduces Cost
Reduces Risk
Brand Name
Competitor Products
Tableware
Vases
Lamps
Figurines
Wall art
Candy dishes
Sculpture
Competition Niches
Dollar Store
Discout shopping stores
Artists
Furniture Stores
DIY
Sculpting
Pottery
Painting
Main Products
Product
Possible Uses
Product
What results are they after?
Real
Conversation starters
Feeling good at home
Being unique/different
Balances decor
Fantasy
What is their perceived roadblock?
Quality
Breaking
Sizing
Returning items
size
material
quality material
Rapid High Impact Test
Angle
Pain of Routine
The daily/nightly/weekly grind
Absolute Statement
I always/I never
Question
Do you/Can you/How/Why/What/etc
True/False Statement
True/False... This is/I do this/etc
Check/Check/NOPE
Did this...check
Did this...check
Did that...NOPE