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Third Rock Retail - Coggle Diagram
Third Rock Retail
Engagement Questions
How big do you let your composing pile get? Bonus points for pics.
Share a pic of your garden
What is your favorite
__
to grow in your garden? Bonus points for pics.
What inspired you to get started with composting?
What small sets are you taking to help your local environment?
What is your favorite gardening tool that your friends havent heard of?
Maslow's Hierarchy
Social Impact
Self-Transcendence
small steps to help impact world/community
eco friendly
less waste on earth as a whole
growing plants
cleaner air
sustainable
helping local
Life Changing
Provides Hope
able to grow food yourself
Motivation
seeing it grow and want to continue
small steps
Affiliation & Belonging
green earth groups
organics
gardening
Self-actualization
accomplishment in taking care of the earth
Heirloom
Emotional
Badge Value
Nostalgia
family traditions
Design/Aesthetics
blends into house
more luxury than plastic bucket
Attractiveness
Fun/Entertainment
gardening
Reduces Anxiety
Rewards Me
witness it grow
satisfaction
Theraputic
gardening
slow
Provides Access
Wellness
relaxing
healthier
Functional
Informs
Sensory Appeal
Quality
no chemical
Avoids Hassles
Integrates
Organizes
responsibility for growing
Makes Money
Connects
Saves Time
having to go out and buy soil
Simplifies
Reduces Effort
Variety
Reduces Cost
not buying fertilizer
garbage bags
Reduces Risk
Niches
Demographics
countries
sustainable development goals
global warming
what countries?
sweden
finland
germany
individuals/families
food they eat
big meal preps
avoid eating junk
lunch
people on the go
fitness people
compartmental bag
kids lunches
dinners
home cooked meals
demographics
europians
looking to eat healthier
utencils
stainless
wooden
bamboo
pressure cookers
slow cookers
canning
frying
stainless steel
cast iron
cutting board
wooden
plastic
glass
knives
different styles
manufacturers
high end brands
vegetables
Conversation starter
wants attention
kids
science project
low effort/time
compare growth
grow at home vegetables
food restrictions
pestarians
vegetarians
vegans
start zero foot print journey
reducing packaging
buying local
farmers market
helps the community
less waste
carbon foot print
boycotting corporations
reducing your utility consumption
homesteading
wind
solar
geothermal
hydro
farmers
fertilizer
rotten veggies
manure
Lifestyle
Influences
farming
holistic doctors
Greta Thunberg
environmentalists
vegans
gardening
shopping
buy local
mall
subscription boxes
online shopping
Complimentary Products
kitchen tools
peelers
knives
cutting boards
compost mixers
tumblers
poker stick
composting/biodegradable bags
charcoal filters
pack lasts 3yr
short lasting filters
composter
plastic
wooden
metal cage
shovel
Third Rock Retail
Competitor Products
wooden bin
needs bags
degrades
holds smells
plastic bins
can hang on cabinet doors
ugly
put in fridge
reduce smell
grow bugs
ruin food
smell gets out
lids break easy
metal bins
smells get out
charcoal filters dont last long
ceramic bin
breakable
doesnt seal well
Competition Niches
composting bags for home use
thermal - burn waste = energy
waste to energy plant
in sink waste disposal
grinder
garbage cans
landfills
bag limit
green bin
soup stock
trash bags
reusable
composting
non-composting
feed the dog
Main Products
Compost Bin
Possible Uses
Compose Bin
What results are they after?
able to produce high quality soil constantly
replenish nutrients in garden
rotating crops
plants draining nutrients
infinite soil
garden
rich nutrients
flowers
miracle grow alternative
does it grow better/bigger/faster?
1 more item...
DYI
save money
chemicals
2 more items...
organically
1 more item...
vegetables
organic food
1 more item...
backyard garden
3 more items...
over lifetime X amount of waste, able to reduce
going green
save the world
save the ocean
green bin
dont want to keep large bin in house
What is their perceived roadblock?
where does the composting happen?
in the bucket
How it works
How does composting work
what goes in it?
organic waste
2 more items...
peels
cut offs
halloween pumpkins
How does the bucket work
step by step
conveinence
What are the benefits
why in the house
size
on the shelf
small enough to go on the counter
under the sink
material
metal
durable
long lasting
washable
design
aesthetically pleasing
luxury
blends in with kitchen
keeps the smell in
RHIT
Angle
Pain of Daily Routine
The daily/nightly/weekly grind of...
Absolute Statement
I always/I never
Question
Do you/Can you/How/Why/What/etc
True/False Statement
True/False... This is/I do this/etc
Check/Check/Nope
Did this...check
Did that...check
Did this...NOPE.