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PUBLIC RELATIONS, EXAMPLES - Coggle Diagram

- - - - The objectives can be:
        
        Shareholders
        
        Government organization
        
        Special interest groups
        
        Clients
- - - - Stimulate sales.
      - Facilitate communications
      - Increase brand positioning.
      - Establish relationships between target audiences, the company and its brand.
- - - - Relationships
      - Communication
      - Links
      - Good image
- - - - Planning a program. What will be done about it?
      - Execution. How will it be reported?
      - Research. What is the problem?
      - Evaluation. Was it possible to reach the public, what was the effect?
  - - - IT IMPLIES
        
        Helps managers stay informed
        
        Be able to react to public opinion
        
        Use changes effectively
        
        Problem resolution
- - - - This helped his campaign get more support and publicity.