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Building a team, Marketing efforts - Coggle Diagram
Building a team
Pre-recruit
Step 2: high level plan of where marketing efforts should go
Determining available resources (budget) and skills (people)
Summary slide deck of the marketing plan
Assumptions about our buyers
Key areas of focus
Key tactics
Desired impact and timeframe
Key roles and budget requirements
Step 3: develop a system to measure marketing results
determine what you want to measure and to what degree.
implement the tools to track the key results you are measuring.
Output: Marketing and sales dashboards
Step 1: understand who your customers are & their jobs-to-be-done
Output: Persona or Jobs-To-Be-Done documents
Team
Figuring out which channels we should scale
Building a team of specialists
Getting shit done
Functions
Strategic marketing
4Ps
Operational marketing
lead generation
brand awareness
Marketing efforts
Acquire new users
SEO
Paid traffic
Partnerships
裝備店
異業
Referral program
ASO
LINE
IG / Youtube (Taiwan)
Hong Kong
Retain existing users
Member loyalty program
Perks (Pro or EC)
Recall mechanism
Online or offline events
Facebook / IG (Taiwan)
Member EDM
CRM (marketing related)
Push notification
Problem: cannot make really data-driven decision
Channel ROI unclear
CAC (customer acquisition cost) unclear
Maybe retargeting
Not knowing where buying customers are from & why they buy
Not focused enough
Conversion rate (tbc)
Convert Pro users
Affiliate Program
Partnerships（同上）
2B (new)
Member EDM
Push notification
Increase EC revenue
Increase # of products
Increase suppliers
Increase traffic
Events
Pro perks
Channels
Social Media
Facebook page
Facebook group
Instagram
Youtube
Acquisition & Revenue
Own Media
Member Email
App push
Retention
Paid Media
Facebook / IG Ad
Google Ad
App Store / Google Play Ad
Acquisition
KOLs
Marketing buget
EDM service: NTD 710/m
Canva (not accounted for): NTD 280/m
Engaged.ai (not accounted for): NDT135/m
Marketing Plan