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Integrated Marketing Communication - Coggle Diagram
Integrated Marketing Communication
Marketing Communication Process
Sender
Encode
Message
Decode
Receiver
Feedback
Noise/Interfernce
Marketing Communication
Sender
Inform
Pursuade
Remind
Receivers
Spot new communication opportunity
Develop messages
Adapt messages
Objectives
Inform - Early Growth/Introduction
Pursuade - Maturity/Growth
Remind - Maturity
Mix
Advertising
Personal selling
Direct marketing
Sales promotion
PR
Deciding Factors
Type of product
Communication Objectives
PLC stage
Customer demographic and media habits
media habits
TV ad, sanitary pad
culture
lifestyle
reference group