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Designing and Managing IMC, Marketing Channels - Coggle Diagram

- - - - retail cannibalization
    - - manufacturer starts own retail
  - - - saturate market with newspaper, toiletries
    - - books, apparels
    - - designer clothes
      - No competing brands
      - high end, limited
  - - - Perishable short channels
      - Complicated products - direct selling
      - FMCG wide reach
    - - Cost factor
        
        Branding/advertisement
    - - Buyer expectation
        
        Paracetamol OTC - Apollo
      - geo Consumer concentration
      - willingness of intermediary
      - Profit margins demanded
    - - Years in business
      - Cooperativeness
      - Salesforce
        
        size
        
        quality
      - growth and profit records
      - product lines
  - - - eureka forbes
      - home parties - tupperware
      - TV selling - skyshops
    - - Industrial distributors
      - 0
        
        LIC, Epigamia
      - 1
        
        Policybazaar
      - 2
        
        Cloudtail on Amazon
- - - - buy in bulk
    - - arrangement of materials
    - - home delivery
- - - - Zara, Apple, Kroger
    - - P&G, HUL, Nestle
    - - Franchise, DPS, McDonalds, Dominos