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PUBLISHERS, Modern publishing began to take shape in the early 19th…
PUBLISHERS
Specialized Publishers: Educational Presses (Yilin)
specified genres
Harlequin Enterprises (romance)
Klutz (craft books)
Graphix (graphic novels)
categories of publishing
textbook publishing
classroom sets
K-12 (el-hi) for elementary through high school
sold in 4-7 year cycles, sales differ at different times in the cycle
heavily illustrated
ancillary materials
classroom tested
tested with young readers
focus groups
model classrooms
challenges
school districts have different regulations
readability levels
how a text is understood (vocabulary, text)
founded in the late 19th century
first scientific control in 20th century
produced in series
college textbook publishing
sales are modest until there is a large amount of used books in the market
adoption process is individualized
produced in single titles
multiple titles of a subject is created, only the bestselling title will have revised editions
new editions every 2-3 years
materials can go out of date
to ensure sales of "fresh" wares
The Publishing Process
(Tash and Grace)
Acquisitions and Development
Acquisitions
:
The stage of acquiring, or bringing in an author or manuscript to the publishing process.
Types of Acquisitions Process
:
Signing commissioned texts.
Publisher actively looking for someone to write about a particular book the publisher wants
Standard royalty contracts: author receives an interest in the copyright and sales.
Fee-for-service
: the author relinquishes copyright and receives a one-time payment.
Receiving manuscripts from an author or the author's agent.
Manuscripts are sent after an initial inquiry from the publisher, or sent cold.
Solicited
manuscripts are mostly sent by literary agents.
Unsolicited
manuscripts are sent without any publisher's preparation.
Slush pile
of unsolicited manuscripts may be published later.
ISBNs and CIP Data
ISBN
(International Standard Book Number): thirteen-digit numbers that identify a specific edition and format of a book to provide information about the language or region of publication and the publisher
Decoding ISBN:
CIP
(Cataloguing in Publication) data: a service operated by national libraries or their authorized agents.
Represents the official library catalogue entry for the forthcoming book.
CIP Entry:
Development
Editorial Division: The department responsible for;
1) bringing manuscripts and authors in,
2) preparing the manuscripts for publication.
Production
From Manuscript to Book, the job of the production editor: copyediting, design/illustration, layout, typesetting, proofreading, querying, fact-checking, printing and binding, coding.
Copyediting/Subediting/Line editing: the copyeditor undergoes the process of diligently reviewing and editing a manuscript.
Copyediting formerly a mostly manual process, now largely done on screen. Electronic editing reduces risk of damage/loss to manuscript. However, screen editing is more prone to human error.
Design: the production editor oversees typefaces, layouts, illustrations (proportions, scale).
Typesetting, Printing, and Binding: edited manuscript contains markups and type codes, then text is converted from word-processing software to publishing software resulting in page proofs. Page proofs sent to author, edits from this point onward are costly.
Printing and binding is the final (and most expensive) step in the production process.
Modern publishing began to take shape in the early 19th century.
The professionalization of publishing (Luciano)
Curators of texts slowly became editors for publishing houses
Eg. Geraldine Jewsbury was an editor: Represented and curated books targeted to women
Emergence of personalities in journalism helped foster newspaper and publishing houses
Explosion of publishers was a result of many factors
Sensationalist journalism (first seen in Spanish war)
Targetted publishing to ethnic/religious/geographic areas
Explosion of new media like how-to books, comics, cookbooks, etc.
Late 20th century saw corporate merger of many book publishing houses into large mulitnationals
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