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Steps in Setting pricing policy, Adapting price, Adapting Price, 3C (Cost,…
Steps in Setting pricing policy
Selecting Pricing Objective
Survival
Maximize profit
Maximize Market Share
TI calculators
Product quality leader
Taj hotels
Maximum market skimming
Apple
Other Objectives
Status Quo
Oppo
Determining Demand
Price sensitivity
Price elasticity of demand
Estimating Cost
Accumlated production
Experience Curve
Target Costing
Analyzing competitor costs
Value priced competitors
Selecting Pricing Method
Markup pricing
Target return pricing
Perceived Value pricing
Reference price
Image pricing
Perceptual pricing
Value Pricing
EDLP
Going Rate pricing
Auction type pricing
English Aucton
Dutch
Sealed
Selecting Final Price
Stealth Pricing
Impact on other parties
Impact of other marketing actitivites
Risk and Gain sharing
Adapting price
Product Line pricing
Rin and Wheel
Two part
Mobile bill
Captive Product Pricing
Printer + ink
Product bundle pricing
mini meals from Mcdonalds
Optional Feature Pricing
Car and accessories
Discriminatory pricibng
Museum tickets for students and senior citizens
Psychological pricing
Bata pricing 9
Adapting Price
Promotional Pricing
Loss leader pricing
Special event pricing
Special customer pricing
Cash rebates
Low interest financing
Longer payment terms
Warantees and service contracts
Psychological discounting
Differentiated pricing
Customer segment Pricing
Product form pricing
Image pricing
Channel pricing
Location pricing
Time pricing
Yield pricing
Geographical Pricing
Countertrade
Barter
Buyback
Offset
Compensation deal
Price discounts
Discount
Quantitiy Discount
Functional discount
Seasonal discount
Allowance
3C
Cost
Consumer's Perception
Competition
Initiating and Responding to price Changes
Initiating price cuts
Low quality trap
Price war trap
Fragile market share trap
Shallow pocket trap
Initiating Price Increase
How ?
Delayed Quotation Pricing
Escalator clauses
Unbundling
No price or quantity discounts
Reasons
Cost Inflation
Anticipatory Inflation
Overdemand