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Creating Customer Value - Coggle Diagram
Creating Customer Value
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Experiential Value
Branding
Brands signal quality, status, and image and therefore represent immense psychological value to consumers.
Design
The effective use of design gives customers a reason for buying from you and not from your competitors. It's a valuable source of differentiation - a well-designed product or service will stand out from the competition.
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Emotional benefits
It is important to create and build emotional bonds with the costumers therefore longterm loyalty is created.
Social Value
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The roles played by network effects, preference formation, social capital, and social relationships.