Please enable JavaScript.

Coggle requires JavaScript to display documents.

How to sell customer retention / CVO services to eCommerce / DTC Brands, 1…

- - - - Scenarios
        
        New Customer Acquisition
        
        Experiments
        
        Campaigns
        
        Results
        
        Customer Retention
        
        Campaigns
        
        Experiments
  - - - Improve customer journey
        
        Better email campaigns
        
        Check how open they are to investing in customer research?
        
        open to run JTBD & qualitative research?
        -Trade-off: it takes 6 weeks, but then you'll have better email, ads, positioning
        
        YES
        
        Sell Customer Research first
        
        NO
        
        Sell better email campaigns first
        
        Run simple pre & post-purchase survey based on their knowledge about their customers' motivations to buy + different email onboarding / prevention and win-back flows
    - - CX Optimization Narrative
        
        Sell the Segmented NPS / Real-time NPS + CX treatment first
    - - Product assortment analysis Narrative
        Some products are toxic, even though those are bestsellers. We investigate and then push the sticky products first.
        
        Sell the product assortment Optimization first