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Challenger Technologies - Coggle Diagram
Challenger Technologies
Pillar 3
Sales Force Automation - Order Management
Automated order process
Removes the need for manpower to process order
Automatically converts proposals into orders
Shortens order-to-cash process
Gets customers to make payment as soon as possible
Marketing Automation - Digital Marketing
Usage of Social Media platform
Promotes products and services
Build brand awareness and drive sales
Through platforms like Facebook and Instagram
High level of reach as many people uses social media in their daily lifes
Attracts customers through methods such as sales promotions
Service Automation - Case Management
Online Site for customer enquires
Different Categories of potential customer enquires
Allows Staff to recieve cases on real-time basis
Responds to customers as soon as possible
Customer enquires will be sent to the correct department to handle
Pillar 2
Customer Acquisition Strategies
Customer Loyalty Programme
offers members rebates of V$0.010 rebate for every $1 spent in-store (Challenger) and online (Hachi.tech)
a factor of motivation and incentive for the customers
Keeping Customers informed and updated on product specifications/informations
through their marketing materials as well as through their ValueClub mobile app
keep customers interested as with the upgrades of the specifications of the products and pushes them to make repeat purchases.
Customer Retention Strategies
Usage of Advertising
usage of advertising to reach a cognitive and affective outcome
cultivate interest in Challenger and also strengthen brand loyalty as there will be interesting events with attractive prizes to be won as a member of Challenger
Usage of Sales Promotions
offers discounts, as well as free gifts to attract new customers to join their membership programme in order to enjoy the promotions.
Customer Development Strategies
Cross-Selling
Challenger offers cross-selling of different products by pairing a deals
Example: With any purchase of an Android smartphone, Challenger is offering up to $30 off on a pair of earbuds/power bank
Up-Selling
Encourage customers to buy similar but more expensive items or services
listing out better benefits and value of another similar product to entice customers to purchase that instead
Pillar 1
Market Segmentation
Behavioural Segmentation
Based off the attitudes of customers to products in trend in the market
Demographic Segmentation - Income Segmentation
Products/services costs are in the mid to expensive range
Customers will be required to have a certain level of income to be able to afford Challenger’s products/services
Value Creation Strategies
Operational Excellence
Adoption of lean management and is quite effective in order to provide consumers with convenience and affordable pricing
Product Leadership
Continuously adopted innovations such as adopting the use of a mobile app
Strategies to manage customers potentional costs
Offer convenience to reduce potential time and effort of a customers when they are making a decision/purchase
Offer convenience through their online marketplace
Offer discounts and promtions to offset a portion of the products retail prices
Reduces the potential monetary costs for customers