Please enable JavaScript.
Coggle requires JavaScript to display documents.
What is external communication in tourism?, Serra M. (2021). What is…
What is external communication in tourism?
External communication in the public sphere
Municipal, regional, provincial and national.
All persons and entities that are linked to the tourist activity and/or have an impact on it.
Accommodation, carriers, service providers in general, restaurants, insurance companies, etc.
Personalities of similar levels, superior, of the same area and others that are linked, that is, secretaries of tourism of a region or province, provincial and national authorities.
Recipients/users of the services. These would be the travellers to whom it tries so much to attract and with whom it must establish a constant, fluid and planned communication.
The external community is essential to promote any product or service or tourist destination in the middle.
External communication in the private sphere
Travel agencies, tour operators, search and/or booking engines, service providers, etc.
With different objectives, organizational structures and resources.
Common that everyone needs to communicate in order to enter the market.
This commucation may beaddressed to:
Collagues or complementary service (agency, tour guides, carriers, isurance companies)
Service providers (hotel, would be vendors of cleaning products, white clothes, furniture, mattresses).
Customers (actual and potential) since it refers to marketing, promotion, advertising and convetional channels.
Signery to be the cooperation, work and effort of the parties to add to the same result, so it will be greater than what could be archieved in a particular way.
That the planning and objectives of the public sector contemplate and involve all those who intervene in the provision of services, providing from a fluid communication
An analysis of their needs and a contribution from its tools to contain each and every one of them.
Serra M. (2021).
What is external communication in tourism?
. (2021).
https://www.entornoturistico.com/que-es-la-comunicacion-externa-en-turismo/