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SENTOSA CRM, MARKET SEGMENTATION STRATEGIES - Coggle Diagram

- - - - Digital metrics, impression shares
    - - Search engine marketing
  - - - NTUC members
    - - WeChat account to engage international visitors
  - - - assist customers visualize the value they'll receive by picking the higher priced alternatives
    - - motivates customers to acquire complimentary items and services to their original purchases
        
        Singapore wellness escape package, free Yoga session etc
- - - - e.g. Singapore first inflatable playground
    - - e.g. make time campaign
  - - - hotel packages. free lunches, complimentary Sentosa Fun passes
    - - e.g MySentosa app navigation app
      - decrease time it takes for clients to decide
- - - - Document Management
        
        e.g. pricing list
        
        Manage the information being to the consumers
      - Product configuration
        
        provides customizations to packages
        
        e.g. special services, choosing booking date
      - Proposal generation
        
        checkout system on the website
      - Order management
        
        Consumer is to key in information, as it auto generates and sends to the staff for confirmation
    - - Social media e.g twitter, facebook, instagram, youtube
    - - Communication mangement
        
        obtain and deliver clear customer communication
        
        e.g. live chat, social media
- - - - free beaches entrance for consumers who do not want to spend money
    - - different attractions have annual packages that cater to different age groups