Please enable JavaScript.
Coggle requires JavaScript to display documents.
Fitness First Customer Relationship Management - Coggle Diagram
Fitness First Customer Relationship Management
1st Pillar of CRM
Market Segmentation Strategies
Geographical
Psychological Activities
Value Creation Strategies
Product Leadership
Fitness First brings in new fitness equipment such as TRX® & BOSU® training systems.
Fitness First launched It's Vitruvian V-Form Trainer at the start of Covid-19 In early 2020 to cater for Home Based Training.
Customer Intimacy
Mass Customisation of Personalised Products Services
Unique unlimited class packages based on different categories of fitness training activities.
Potential Cost Components Management
Monetary Risk
100% Transparent Value Proposition
Inclusion of any taxes and no hidden fees
Complete and Detailed proposal before confirmation
Any Disputes = 7 day money back guarantee
Physic - Financial Risk
Free Trail Session
Offering of Monthly subscription option with no contract
2nd Pillar of CRM
Customer Acquisition Strategies
Advertising Media
Roadshows
Roadshows at Locations within 5KM of Fitness First clubs
Increase geographical awareness
Customer Retention Strategies
Positive Benefits
Promotion of member status which entitles more benefits
Partners Discount and In house services / discounts
Negative : Exit Fees
50% of remaining term penalty
Customer Development Strategies
Unbundling
Individual Classes or Individual Bundles
Unlimited Pass Offering
Cross Selling
Personal Training Sessions
Personalised Supplements
3rd Pillar of CRM
Marketing Automation
Marketing Campaigns
Event Based Marketing
Service Automation
Communication Management
Directing of Questions to specific Clubs
Directing of Questions to specific Departments
Sales Force Automation
Product Configuration
Customers can control and customise 5 components
Additional Services : Personal Training & Supplements
Duration of Membership
Class Plan
Home Club
Platinum Pass
Multiple Gym offering