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App Open Hour, User Journey, Achieve 25M Watch Hour in the end of 2021,…

- - - - For Users
        
        Build up Data Analysis System
        
        Data Dashboard for daily/weekly/monthly monitoring
        
        Build up more analysis tools (Zeppelin notes) to support deeper analyses
        
        Establish weekly and monthly data report to review performance
        
        Request for more event tracking to support future analyses
      - For Streamers
        
        Create a platform IP with S tier KOLs
        
        Integrated Streamer Program to provide qualified content stably
    - - Ads Revival
        
        Estimate the churn user base
        
        Write a P&L analysis to see if re-targeting ads are worth trying
      - Customized Marketing for Revivals
        
        Send email to users automatically in certain timing
        
        Customized push/events/rewards for certain user
    - - Ads New
        
        Ads Spending Increase Plan
        
        Write a F&L analysis report to prove we can afford to CPI$0.8 (to convince regional team to increase the cap of Ads spending)
        
        Discuss with regional OM team to see if we need to create more asset for the increase of ads spending
      - Organic
        
        FF
        
        Non FF
        
        Influencer
        
        Community
        
        In-App Events
        
        Rewards (e.g. Google points, different game items)
        
        SEO
        
        Bring in new categories of content
        
        Shows/Singing/Food/Live....TBD
- - - - Retention analysis Report
        
        Who are churning?
        
        Why/When are they churning?
        
        Who should we save?
        
        When/How can we save them?
        
        R2 optimization plan
        R2 is decreasing the most in the past 6 months, coming to a relatively low point in the history data. So increasing R2 should be first priority.
        https://docs.google.com/spreadsheets/d/1cDBC41Fd5bL_X8MuuwizQxgg31wy3n97pp7EDEdSzT4/edit#gid=2134013668&range=C2
        
        A/B Test & efficiency evaluation report
    - - Compose user journey for different new users
        
        Organic new users from BY communities and KOLs
        
        FF new users from FF banner
        
        Ad new users from online ads
        
        Position Problems & Find Solutions
        
        Clarify the tracking points in each stage of the user journeys
        
        Send data request to data team and locate the problem
        
        According to the problem, come up with solutions
        
        A/B Test & efficiency evaluation report
  - - - Increase FF banner conversion rate
      - Increase touch points with FF players
        
        KOL
        
        Community
        
        Cooperation events (offline/online)
    - - Sign KOLs for different content (e.g. music, sports, religion, dating...)
      - Develop rookie streamers in different categories through streamer programs
      - Marketing campaign and planning optimizations (Cheryl)
    - - Sign more KOLs for different games
      - Develop more rookie streamers through streamer programs
- - - - Set new user missions to guide new user to follow streamers
      - Hold events to encourage users to follow the streamers they like (notification turned on)
    - - Recommend content to users based on their preference
      - FF banners and link on social media direct to specific channel, instead of direct to home page
      - Only keep the top channels on the Pinned channels in the home page
      - Set new user missions (after user login) to guide new users to watch stream and win rewards