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Why can't KVB increase their revenue?, ? split into current and…
Why can't KVB increase their revenue?
lack of revenue from current rev streams
Lack of revenue from donations
Lack donation-raising initiatives
Internal structure not managing the Gift Fund well
lack fundraising position/team to facilitate rev streams
can't afford to hire a paid fundraiser
low supply of volunteer fundraisers
don't have a plan in place to increase rev / it's not in their recruitment needs right now
Their manager whos in charge of this is too busy (A.L)
Not utilising other potential rev streams such as selling merch, raffles, etc.
Lack of incentive to donate
Lack of material benefits for the donor (do they receive a thank-you gift/message etc.)
Insufficient communication about organisations impact
lack of transparency means that people might not be willing to donate
They don't utilise past project testimonies well
don't have a system in place to record case studies
don't have any (
invalidated now, they do have Gift Fund stories
Decreasing donation revenue in recent years
poor donor retention
Covid-19
worsening economy led to a decrease in disposable income, meaning less donations
can't hold in-person fundraising events (awards nights, etc.)
deteriorating image of KVB in the eyes of donors
not attracting new donors
Competitors communicate their impact better
lack of UVP to differentiate themselves
Partnerships could generate more revenue
Lack of diversity in partnerships (primarily public sponsors)
Membership program is not attractive to potential partners
KVB doesn't highlight their achievements, purposes, values, etc. effectively
KVB doesn't clearly communicate how they can contribute to a private firm's CSR or public image
Lack of public awareness
Haven't been effectively engaging target donor or target market for fundraising events
unidentified target market
lack of marketing capabilities
No marketing plan/strategy for gift fund (R.J)
don't have a marketing team
aren't focused on recruiting younger interns/uni students etc
under the impression that they're already well-established / don't need a PR team
current staff are too concerned about other program activities rather than marketing (R.J)
inadequate recruiting efforts
lack funds for marketing campaign
Lack of media coverage
not reaching out to media outlets or newspapers
see branch re: marketing team
minimal engagement on social media
? split into current and potential streams