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How can data driven revenue? - Coggle Diagram
How can data driven revenue?
Data capture unique records
Soft IDs
Hard IDs
At reg
Post reg
Explicit
My Account (Permissions, preferences, profile_
Across site (comps, polls, games)
Implicit
1st party data (eg content browsing, device ID)
3rd party data (eg experian)
Data managment
True ID fusion for SCV
SCV in one destination
Data Analytics
Segmentation
Advertising
Marketing
Actionable insights
Productionise
Advertising
Direct Data Matching (Infosum)
OMP matching (DSP / SSP)
Editorial
Recommendation (DPA)
Marketing
CRM (Adobe Campaign)
Loyalty (TBH)