Please enable JavaScript.
Coggle requires JavaScript to display documents.
THE MILLIONAIRE MANDATES - Coggle Diagram
THE MILLIONAIRE MANDATES
Messenger Mandate #3: Promoting
Claim
A bold promise about what your product or service can help others accomplish.
To accomplish this, your claim should highlight the benefits, results, newness, distinction, or wow factor of what you are offering.
Challenge
How much are those problems costing them?
What is preventing them from moving ahead?
What are the problems your customers are facing in life?
What will happen if they don’t resolve these problems?
To show people the need for what you are selling, by shining the flashlight on their challenges and what is necessary to overcome those challenges.
Commonality.
To share that the challenges your prospects are facing are common and that you have encountered similar obstacles on your path to success.
Credibility.
Sharing the reasons why you are qualified to help your customers overcome their challenges and improve their life, results, or situation.
Show proof that you are credible by highlighting your accomplishments as well as the achievements of others who have succeeded because of your advice or solution.
Choice
Be bold in bemoaning why other offerings in the marketplace are insufficient or ineffective
State strongly and specifically why your solution is the best available to date.
Show all the benefits that your solution will bring into
your prospects’ lives, so that they want and need it.
Comparison Pricing.
Your solution is going to be ten times the price you ultimately offer them
Make them feel that they are getting a great deal.
Concern
What do they doubt about you?
What do they fear won’t happen when they get your product, program, or service?
What are the likely objections your prospects will have to buying your solution?
What concerns or objections do you think someone might have to buying this?
Would you personally buy this right now, paying cash, on the spot?
Close and call to action
Second, great closes remove risk and set the prospect at ease
Third , a great close ends with scarcity or urgency messaging, telling the prospect why they must buy now or risk losing this great value, price, or one-time offer
First, it stacks benefits and bonuses
Finally, a powerful close must end with a clear, direct, simple, and repeated call to action