Customer relationships 2/3 Female 1/3 Male 12% Ages 0-2 22% 3 to 5, 25% 6 to 8, 15% 9 to 12, 26% Teen+ https://ir.buildabear.com/static-files/8e35c5eb-8f55-4730-a262-04a2d71d7a1b

Branding The American Marketing Association defines a brand as a:
"Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." Our concept is a unique combination of experience and product and we are focused on enhancing our brand equity while meeting
the needs of consumers by offering a relevant selection of premium products that meet high-quality standards and are on trend. https://ir.buildabear.com/static-files/a8db7a4d-e120-4909-9ddb-1f502d1984cd

Pricing https://www.thepricer.org/build-a-bear-cost/ On average: $10-$50 without any clothing; as you add each additional piece of clothing or accessory there will be a certain amount added per garment/accessory–most people spend around $45-$80 on a bear they are happy with that has all its pieces accounted for (and this price varies depending upon how many combinations you use).

Promotion https://www.buildabear.com/promotions-and-events/build-a-bear-events Workshop Wednesdays, Build-a-bear radio, Bearville Alive! Videos, The Workshop Videos, facebook, instagram, twitter, youtube, pinterest

Channel Evolution through diversifying retail locations to broaden consumer accessibility to our brand We continued to diversify our real estate portfolio beyond traditional malls to locations where families are increasingly going to shop and for entertainment, such as tourist destinations, seasonal pop-up shops and mass merchandising locations in order to reach a broader consumer base. We continue to strategically manage the traditional mall portfolio and renegotiate leases to optimize the cash flow to fund investments needed to achieve our desired future state. Therefore, we have strategically used favorable short-term extensions to maintain flexibility and optionality within our corporately-managed portfolio with over 70% of our leases across geographies having a natural lease event in the next three years. In 2019, we expanded locations through our third-party retail model in which we sell products on a wholesale basis to other companies that then in turn execute our retail experience. These types of locations operate on cruise ships, in hotels and resorts and other typically entertainment and hospitality-based venues.

https://ir.buildabear.com/static-files/a8db7a4d-e120-4909-9ddb-1f502d1984cd We view the Build-A-Bear Workshop store experience as a distinctive combination of entertainment and retail with limited direct competition. Since we develop proprietary products, we compete indirectly with a number of brands that sell stuffed animals or premium children’s toys in the United States, including, but not limited to, Ty, Fisher Price, Mattel, Ganz, Hasbro, Commonwealth and Vermont Teddy Bear. In the U.K., we compete with a number of retailers including The Entertainer Toy Shop, Smyths Toys Superstores and Hamleys Toy Store. Since we sell a product that integrates merchandise and experience, we also view our competition as any company that competes for family time and entertainment dollars, such as movie theaters, amusement parks and arcades, other mall-based entertainment venues and online entertainment. With the majority of our stores currently operating in traditional shopping malls, we also compete with other mall-based retailers, including various apparel, footwear and specialty retailers, for prime mall locations.

https://ir.buildabear.com/static-files/a8db7a4d-e120-4909-9ddb-1f502d1984cd We believe our copyrights, service marks, trademarks, trade secrets, patents and similar intellectual property are critical to our success, and we intend, directly or indirectly, to maintain and protect these marks and, where applicable, license the intellectual property. Our patents do not expire until the years 2032 and 2033.

https://ir.buildabear.com/static-files/a8db7a4d-e120-4909-9ddb-1f502d1984cd Business risks related to technology and digital commerce include risks associated with the need to keep pace with rapid technological change, Internet security risks, risks of system failure or inadequacy, governmental regulation and legal uncertainties with respect to the Internet, and collection of sales or other taxes by additional states or foreign jurisdictions. If any of these risks materialize, it could have a material adverse effect on our business. We may not be able to evolve our store locations over time to align with market trends, successfully diversify our store models and formats in accordance with our strategic goals or otherwise effectively manage our overall portfolio of stores which could adversely affect our ability to grow and could significantly harm our profitability.

https://customer.guru/net-promoter-score/build-a-bear-workshop-inc Is Build-A-Bear Workshop, Inc.'s estimated NPS of 11 considered to be good? Yes, it is. Net Promoter Score is a number from -100 from 100. Inviting customers into their store to be a part of the creation process of their new favorite toy creates greater customer engagement.

“As we begin fiscal 2021, our operations continue to be negatively impacted by the pandemic with persistent temporary store closures affecting direct-to-consumer as well as commercial and international franchising revenue while e-commerce demand continues to be very strong across geographies fueled by Valentine’s product performance and the initial response to our Easter assortment. As we look forward, we are excited to announce plans to launch a product collection based on the highly popular Nintendo Switch game, Animal Crossing™: New Horizons, later this quarter. Separately, as announced yesterday, through our agreement with Sony Picture Worldwide Acquisitions, we anticipate a fall release of Honey Girls, a live-action film inspired by one of our popular proprietary intellectual properties and product lines. We remain focused on the advancement of our key strategies with the goal to deliver profitable growth as the macro-environment stabilizes,” concluded Ms. John continued.