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5.3 - Coggle Diagram

- - - - Supply and demand are sensitive to change in price
    - - Supply and demand are insensitive to change in price
  - - - Convenience Goods
        
        Inexpensive, quickly consumed, and frequently purchased
        
        Chocolate, magazines, chewing gums, etc.
      - Shopping Goods
        
        Chosen more carefully than convenience products, purchased less frequently, and last longer
        
        Home Appliances, jewellery, cameras, etc..
        
        Quality of service is an essential factor for buyers
      - Specialty Goods
        
        Goods with unique characteristics, for consumers who know exactly what they want and will not accept a substitute
        
        Paintings, Cartier watch, etc.
      - Unsought Goods
        
        Goods that are purchased only in emergency, unexpectedly
        
        Emergency windscreen replacement, graveyard headstone, life insurance, etc.
    - - Raw Materials
      - Major Equipment
      - Accessory Equipment
      - Component Parts
      - Process Materials
      - Consumable Supply
      - Business Services
    - - Core Level
        
        Core benefit or service / main basic function
      - Actual Level
        
        Brand, packaging, quality, design, features
      - Augmented Level
        
        Warranty, aftercare, installation, customer service
  - - - Personal Selling
    - - Advertisement
      - Sales Promo
      - Sponsorship
- - - - Nicely designed shop with nice atmosphere
      - Easily navigable, and user friendly website