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Logged In Reader Experience - Coggle Diagram
Logged In Reader Experience
Benefits to the Reader
Saved Articles
"Customize Your Experience"
More control of emails(?)
We customize (because we know who they are)
They customize (however they do?)
Filter blog articles by author or topic
Enable & Configure Browser Notifications
Special Stuff You Can Only Do Logged In
Ability to leave Ratings or Reviews on FinTech (or other Directories)
Ability to leave Comments(?)
Participate in Weekly Reader Surveys
Forum access(?)
Audio-version of blogs(?)
Research Participation Dashboard
See your data
Get personalized benchmarking results
Start Surveys
Continue Surveys
Keep up with what you might have missed
Homepage is articles you haven't read
See What's Hot/What's Trending
Monthly "What Did I Miss?" Email
Remove the sidebar; full-screen reading!
Early Access to new Courses & Summits
Onboarding Flow
What is the CTA?
How does the CTA change if you need to create a login workflow with a PASSWORD
"Upsell" Reader (email-only) into Logged-in Experience?
Starts as 'automatic' part of the flow. Presumptive close.
Series of upsell emails if they don't follow through initially?
Benefits/Opportunities for Kitces
User tracking (even if they block cookies or are multi-device)
More ability to target Engagement messaging
On-site progressive CTAs
Linking email CTAs to on-site behavior (and on-site CTAs to email behavior)
Building our Research data set tied to specific users