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Marketing Planning - Coggle Diagram
Marketing Planning
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MARKET PLAN- A document outlining an organisation's marketing objectives and marketing strategies to achieve these objectivies
MARKETING PLANNING- the systematic process of devising marketing objectivies and appropriate marketing strategies to Achieve these goals
MARKETING AUDIT- an examination of the current climate in which the business operates. market research is integral to this investigation
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EVALUATION- an examination of the extent to which the business has succeeded in achieving its marketing objectivies. aids decision making
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