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Data Analysis - Coggle Diagram

- - - - :large_blue_circle: One to one interviews
        
        personal approach / In-depth interview
        
        open ended questions
        
        maybe informal and unstructured (conversationsal)
        
        or formal and structured
        
        face to face or over the phone
        
        face to face allows detecting body language ( more effective)
      - :large_blue_circle: Focus groups
        
        Group discussion
        
        group (6-10 people) limited number of respondents
        
        a "moderator" is assigned to moderate the ongoing discussion. ( a person who monitors)
        
        Depending on the data which is sorted, the members of a group may have something in common.
        
        Aim: to find answers to the “why” “what” and “how” questions
        
        No need to be in person / Online Surveys
        
        Used to explain complex processes
      - :large_blue_circle: Record keeping
        
        This method makes use of the already existing reliable documents and similar sources of information as the data source.
        
        Data can be used in a new research
        
        (keeping a library for later reference)
      - :large_blue_circle: Process of observation
        
        the researcher immerses himself/ herself in the setting where his respondents are
        
        keeps a keen eye on the participants and takes down notes
        
        to observe them closely
        
        take notes
        
        video recording
        
        Audio recording
        
        photography
      - :large_blue_circle: Longitudinal studies
        
        This data collection method is performed on the same data source repeatedly over an extended period.
        
        an observational research method that goes on for a few years and maybe a lot more (decades)
      - :large_blue_circle: Case studies
        
        data is gathered by an in-depth analysis of case studies
        
        The versatility of this method is demonstrated in how this method can be used to analyze both simple and complex subjects
        
        Strength:
        
        The strength of this method is how judiciously it uses a combination of one or more qualitative data collection methods to draw inferences.
      - :large_blue_circle: Ethnographic Research
        
        Most in-depth observational method
        
        Studies people in their naturally occurring environment
        
        few days to a few years
        
        challenging and a time-consuming
  - - - Developing a new product or generating an idea.
      - Studying your product/brand or service to strengthen your marketing strategy.
      - To understand your strengths and weaknesses.
      - Understanding purchase behavior.
      - To study the reactions of your audience to marketing campaigns and other communications.
      - Exploring market demographics, segments, and customer groups.
      - Gathering perception data of a brand, company, or product.
- - - - Simple random sampling:
      - Systematic random sampling:
      - Stratified random sampling:
- - - - Accuracy of your research design or methods.
        
        Reliability, which is the extent to which the methods produce accurate data consistently.