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埃及市場進入調查, 寶貝老婆我愛妳 by 老公老公公 - Coggle Diagram
埃及市場進入調查
4P
How Much 價格
你推出的方案要賣兩萬還是兩萬五呢又或者只要比同業低就好?必須先得知顧客能接受的價格範圍。
通路
幫助你了解不同的通路各自的特點以及成效
WHO / TA / 產品
產品市場調查讓你知道客戶真正想要的需求來幫助你在產品的外觀、功能、客戶服務..等做改善及調整
(主要市場)Construction contractors
新開羅計畫
競爭對手
市場偏好( 低 / 中 / 高 )價格
既有客戶
噪音器
風速器
670美金(建築承包商)
潛在市場需求(原因)
建築/工安法規
起重機操作工安守則
噪音超標
溫度超標
風速超標
交通系統更新
石油 / 天然氣開採
WHO/客戶
新開羅計畫委員會
核能政府部門
Palm Hills Development (房地產)
Fig13 標到案的承包商
中國建設公司-埃及分公司
今年實行safety program:
https://www.facebook.com/CSCECEGYPT/photos/a.708450872884882/1393351204394842
目前已採行的安全措施有哪些?是否有高空安全需求?
Orascom:
https://orascom.com/sustainability/
幾乎沒有環境監測器,都是ppe,保護繩索為主; scaffolding時是使用flagman; 沒有specify noise protection是什麼; crane operation的輔助是使用rigger
未來計畫的主管部門:交通部
潛在需求:已釋出但尚未有人標到案
未來計畫:The construction sector in Egypt is one of the most active contributors of the Egyptian economy by about 5% of GDP and employing about 11% of the total population, the Egyptian government is planning to construct a number of Mega Projects including the new administrative capital, new cities, renewable energy and power stations, Suez Canal corridor projects by 2052.
高鐵計畫
高速公路
新港口計劃
小結:找建築、交通、能源的承包商 (Who)
google trend:
WHY / 找政府部門法規關鍵字(阿文)
:
高度
高空作業
溫度
風速
勞工
cause of site accidents in Egypt
: The topic of occupational Health and Safety in the construction industry has received little attention in Egypt, considering the fact that it's a developing country. Despite the boom of construction in Egypt, the industry records the third highest industry of the number of site accidents by 539, 645, and 634 accidents in 2015, 2016 and 2017 respectively. The safety regulations themselves can be very general and loose. “Lack of house- keeping” was ranked the highest cause of construction site accidents. “Lack of governmental inspection for Safety” and “Lack of rigorous enforcement of safety regulations either by the organization or government” as the 2nd and 3rd causes of site accidents. “Low level of worker’s knowledge and education related to safety” as the 4th cause of site accidents
Part - III Ensuring Labour Environment Security
health and
ensuring labour environment security in places of work by which to, ensure
protection from
physical, risks resulting in particular from the following:
(A) Severity and intensityof4eat and chilliness;
(B) Noise and vibrations;
pd4ml evaluation copy. visit
http://pd4ml.com
(C) Lighting;
(D) Harmful and dangerous radiation;
(E) Atmospheric pressure changes;
(F) Static and dynamic elasticity; and
(G) Explosion risks.
以前客戶清單、需求產品、報價
問祥軒
如何接觸到次級承包商
哪些承包商會有高溫、高空作業
鷹架
吊車
建築商自己對安全是否重視
(主要市場)Crane rental company
Where
:
中央商務區二期項目(新首都計畫中)
中央商務區一期(正在進行中)
蘇伊士煉油石化廠(計畫中)
推廣
抓出目標族群的輪廓(年齡、經濟狀況、教育程度….),幫助你做品牌推廣、廣告操作。
使用場景
確定您的產品和服務的銷售潛力
確定客戶的人口特徵
選擇適當的開店地點
為您的產品和服務設定價格
目前產品
熱監測器
用於沙漠+海灣國家+採礦
任何起重機的監測器
風速器
起重機+吊車+建築物頂端監測風速
目標:比5W1H更好一些
競品分析
行銷策略
寶貝老婆我愛妳 by 老公老公公
想吃
妳
人家也愛尼 寶寶公公(什麼 XDD