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10 STEPS TO AN EXPERT EMPIRE - Coggle Diagram
10 STEPS TO AN EXPERT EMPIRE
Step 1: Claim and Master Your Topic
First, choose to teach others a topic that you already find fascinating and already love to learn about
Second, choose a topic based on something you already love to do
Third, think about what you have always wanted to learn
Fourth, consider what you have been through in life
Finally, choose a topic that you are willing to speak about and live and breathe for at least the next five years
Step 2: Pick Your Audience
Who do you want to serve most ?
Your ideal audience’s age
What have they been through in life?
What personality types do they embody?
What do they do for a living?
Who has been through similar life struggles to yours?
Who wants to learn the same things you do?
Who is passionate about the same topics you are?
Step 3: Discover Your Audience’s Problems
What is it you are trying to accomplish this year?
What do you think it would take to double your business (or happiness) this year?
What frustrates you the most about your business or your life right now?
What have you already tried to do to improve your situation? What worked and what didn’t work?
Step 4: Define Your Story
Ask all my clients: “What is a story of struggle from your past that could illustrate to your audience that you have struggled through something similar to what they are struggling through?”
Your audience wants to know that you’ve been through what they’ve been through and then you need to address these questions in every communication you ever send to new prospects or audience members.
What did you figure out along the way?
What did you succeed at—what results did you get?
What have you overcome and how?
What are you going to teach me that I can apply now to make my life better?
Who are you and what have you been through in life that I can relate to in my own life?