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Marketing mix - 5 P's - Coggle Diagram
Marketing mix - 5 P's
Product
warranty
quality
appearance
packaging
functionality
Price
payment arrangements
price matching services
discounts
selling price
credit terms
Promotion
public relation activities
message
advertising
media
Sponsorships
Place
service levels
location
logistics
market coverage
Distribution channels
People
customer service
appearance
attitude
employee portrayal
service provided