Semioticians
Ferdinand De Saussure 
Jacks Derrida
Charles Sanders Peirce
Roland Barthes
Emile Benveniste
He was born in Cambridge, E.E.U.U (1839-1914)
Theory
He developed a theory about signs, which he called semiotic.
all his theory is based on systems and categories composed of three elements.
representamen - must be recognized as -object- through -interpretant
.
Example representamen: Flower object: 🌻 ïnterpretant :💮
He was born in Switzerland (1857-1913)
Is one of the founders of semiotics.
Theory
His theory includes two psychic terms associated and united in our brain.
They are: signified and signifier
Signified: Concept signifier: picture or sound
Example
Heart=Signified ❤=Signifier
He was born in french algeria 1930-2004
Theory
Written or graphic signs can contain meaning but only through a spoken sign, which means that graphic signifiers are signifiers of a phonetic, or spoken, signifier.
speech is natural primordial and writing is unnatural and derivative
Example: 😮
"Rabbit"
✏
Rabbit
another example , if a Salvadorean say "zanahoria" and a British say "carrot" is the same meaning.
he was born in France 1915-1980
Contribution
It establishes that semiology has as its object the study of all sign systems. Concluding that language is nothing more than a subset of signs.
He was born in france 1902-1976
Contribution
Émile Benveniste observed that "language is the system of interpretation of all other systems, linguistic and non-linguistic. other systems, linguistic and non-linguistic