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MANAGE YOUR OWN BRAND - Coggle Diagram
MANAGE YOUR OWN BRAND
Principles of RAPTURE in storytelling
Timely: Flexibility and diversity
Understandable: Speak Mandarin, Simple, Direct
Persuasive: The story must be stimulating enough
Relatable: Similarities between you and the listener
Authentic: Facts are real or you believe it will come true
Educational: The story should have a value
Relevant: The story must revolve around the key product, points you want others to remember
Business cards on social networks
They don't know about your private life and efforts
Keep only quality information
They can learn more expertise about their field through your profile
Providing personal information based on the stance of others
They know you, know what you do, and know what you are successful in
Don't show more than your worth
Costume management
Dress to reflect the scope of the profession
Dressing up your own identity and maintaining the uniformity of your outfit
Do not slouch, reveal flaws
Don't wear more luxurious clothes than high-ranking people (EQ)
Don't wear one outfit for every situation
Aura of the main character
Know that only yourself can win yourself (46)
Appreciate the results of the effort, not the nature of the effort
Set clear, realistic goals
A personal brand is the state where I am in their resources