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SEMIOTICIANS, Emile Benveniste (1902-1976), Theory, Example, Contribution,…
SEMIOTICIANS
Ferdinand Saussure (1857-1913)
Language is a network of elements that represent something only in relation to each other.
Charles Sanders Pierce (1839-1914)
His sign definition was: "something which stands to somebody for something in respect or capacity".
Roland Barthes (1915-1980)
His writings on semiotics were called the formal study of symbols and signs pioneered which helped to stablish structuralism and The New Criticism as leading intellectual movements.
Jacques Derrida (1930-2004)
Deconstruction is an approach used to understand the relationship between text and meaning.
A sign in fast food restaurants: "Picture menus available upon request."
Emile Benveniste (1902-1976)
The I–You polarity is an important development explored in his book "Problems in General Linguistics". The third person acts under the conditions of possibility of this polarity between the first and second person.
"I" signifies the person who is uttering the present instance of the discourse containing. "You" is defined by introducing the situation of "address"
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