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Level 2 Acquisition Reports, Level 1 Acquisition Reports, Level 3…
Level 2 Acquisition Reports
PPC (Level 2) - per campaign
Direct / Last Click Convs/Transactions & Revenue (Convert)
Assisted / Last Click Ratio
COS % (affordability)
CPA (attribution?) vs target
Clicks
Bounce rate
CTR
Average CPC
Impressions
% Change for key stats (traffic, revenue, conversion rate)
SEO (level 2)
Keyword group visibility
Affiliates (Level 2)
Top performing affiliates (GA data. Use the same KPIs as PPC above)
Product & category performance (GA)
Total no. affiliates, active affiliates, outstanding approvals (from AWIN)
Level 2 Product Performance Reports
Buy to detail rate / product & category
Product margins / COS% (from MI)
Level 1 Acquisition Reports
Channel Mix
Assisted / Last Click Ratio
Clicks
Transactions & Revenue (attribution?)
CPA (attribution ?)
Bounce rate
Conversion rate
% Change for key stats (traffic, revenue, conversion rate)
Chart - to display revenue / channel over time (see existing but to include total)
COS% per channel & total cost
First Interaction revenue (+ % of overall revenue)
SEO
Overall visibility score
Monthly Actuals Vs Target (Existing)
Financial KPIs & Trends (Existing)
Level 3 Acquisition Reports
Affiliates (Level 3)
Skimlinks breakdown (clicks & sales per publisher)