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Super soda - Coggle Diagram

- - - - Flavored sport drink
        
        Electro-Light
        
        Replenish sugar and salt
        
        Focus more on replenish electrolyte
        
        Reduced sugar content compared to other sport drink
        
        Expected to capitalize on trend away from sugar - rich products
- - - - What is the segmentation for this drink
        
        who drink sport drinks?
    - - is it more profitable than current products
      - What would be the break even point
    - - Which product Electrolite is competing with
      - which companies are key players
        
        How they react
    - - What is ideal distribution channels
        
        Are current retailers willing to add more products
    - - Input
        
        Segmentation
        
        Who drink this product
        
        Production cost/ profitability
        
        Similar to current products lines
        
        New investment cost
        
        Sell price possibility?
      - Output
        
        Competitors
        
        Is similar product on the market
        
        Distribution channel
        
        Where to sell? Is it okay to add new to current product lines
- - - - Plan
        
        presentation 16oz (1/8 of gallon)
        
        Price $2
        
        cost
        
        total fixed cost
        
        $ 40mio
        
        marketing
        
        increased cost in production
        
        increased cost in distribution
        
        each bottle cost to produce and deliver
        
        $1.9
      - Calculation
        
        Profit per unit = 2 - 1.9 = 0.1
        
        Break even point: Revenue = Cost
        
        Price = Fixed cost + Variable Cost => X2 = 40 + X1.9 => X*(2-1.9) = 40 => X = 40/ 0.1 = 400 million bottles
        
        Shares of electrolyte drink = 0.05* 8billion = 400 million gallon
        
        1 bottle = 1/8 gallon
        
        Shares = 400 million bottle * 1/8 gallon = 50 million gallon
        
        Break even point market = 50/400 = 1/8 = 12.5%
- - - - Segmentation
        
        Mass market
        
        or Niche market
      - Pricing
        
        Match customer's expectation
        
        Consistent with other products in the market
      - Marketing/ Branding
        
        Create successful introductory campaign
        
        Pricing
        
        Bundling
        
        Advertising
        
        Distributions agreement
        
        Do not overlap with successful existing products
        
        Leverage current top 3 status to positioned Electro Light as top 3 product in the market
        
        Anticipate response from competitors
      - Operation
        
        Access to prefered distributions channels
        
        Sales forces capabilities to sell the products
        
        Ensure production ramp up in increase demand