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5.9 Communications - Coggle Diagram

- - - - Discounts, coupons, special offers
      - Short-term effect
      - Brand switching
  - - - Encoding the message
        
        Medium of transmission
        
        Decoding the message
        
        Receiver or Audience
- - - - What is needed to be achieved? is it to establish awareness
    - - Available resources
    - - Size
      - Competition
      - Accessibility
    - - Demographics
      - Geographical Locations
    - - Product or service type
      - Appropriate marketing
    - - Growth
        
        Personal selling and advertisement
      - Saturation
        
        Sales promotions